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This web site neverendesign.com has the following in the web page, "To design you have to become the design." We noticed that the webpage also stated " You have to embody the imagination, the question, the game, the infinity." It also said " My name is Carla Ferfolja. I am a Graphic Designer and Art Director. Graduated from the University of Buenos Aires, Argentina. My education began with the graphic design program at UBA, which I further developed with a post graduate program in Theory of Communication Design. I currently enjoy design through my work as a freelancer, and I am always looking for new challenges and learning." The header had Never end design as the highest ranking optimized keyword. It is followed by Carla Ferfolja, Design, and Web design which isn't as ranked as highly as Never end design. The next words neverendesign.com used was Interactive art direction. Graphic design was included but might not be understood by search engines.